Branding
Poverty is a pervasive global issue that disproportionately impacts women and children. The artisan market, the world's second-largest employer, generates $34 billion annually, showcasing the vast potential of creative labor. Nest, a nonprofit committed to uplifting impoverished communities and advancing human rights, has built a hand-worker economy that connects skilled artisans with major brands. While Nest excels in facilitating business-to-business partnerships, its business-to-consumer strategy remains largely untapped. To bridge this gap, we have developed an innovative consumer-seller platform—grounded in thorough market research—that empowers artisans to connect directly with buyers, unlocking new economic opportunities.
The Dallas Police Department is a dynamic team of dedicated professionals drawn from a rich tapestry of backgrounds, ethnicities, and life experiences. This diversity fuels an organization of highly skilled officers committed to keeping Dallas safe. Our new branding and advertising campaign was designed to reshape public perception by humanizing the many individuals who work tirelessly on our streets. With a fresh, modern look, our campaign emphasizes that the men and women of the DPD are not just law enforcers—they are your neighbors, your friends, and your family. They are the heart of Dallas.
Brooklyn Stitchery offers engaging, hands-on sewing classes for both children and adults, teaching the fundamentals of sewing in a fun and interactive setting. However, their current branding falls short in conveying the creative essence of their services. Our rebrand captures the vibrant spirit of Brooklyn while showcasing their innovative sewing classes. The final logo creatively merges a sewing machine with the iconic brownstone homes of Brooklyn, embodying a fusion of local tradition and modern creativity.
Oru Kayak is a revolutionary foldable kayak inspired by the art of origami, seamlessly blending form and function. While its current branding feels a bit uninspired, our goal was to bring its origami heritage to life—both visually and conceptually—by integrating elements of water and movement.
Our approach emphasizes clean, structured design with delicate line work, drawing from both Japanese and Swiss design principles. The result is a balanced aesthetic: precise yet fluid, organized yet organic. This fusion not only reflects the kayak’s innovative folding mechanism but also enhances its connection to nature and adventure.
Gemma is a premier Americana bistro in Dallas, renowned for its exquisite menu featuring delicacies such as red snapper, roasted duck, and impeccably grilled flat iron steaks. However, its existing branding and menu design fail to reflect the refined dining experience it offers. Our rebrand introduces a sophisticated aesthetic defined by delicate details, a light color palette, simplified layouts, and ample negative space. We transformed the previous multi-page menu into a streamlined, one-page card elegantly mounted behind a transparent board, ensuring every element speaks to Gemma’s high-end appeal.
