Marketing
Sausage Party Protest
Sausage Party Foodtopia's Unique Promotional CampaignIn July 2024, Sausage Party Foodtopia premiered on Amazon Prime Video, and we were tasked with crafting a bold and memorable promotional campaign. Drawing inspiration from the film's premise—animated food items with consciousness—we developed a humorous and thought-provoking movement to protest the consumption of hot dogs, emphasizing the idea that "hot dogs have feelings too."
Our campaign included high-impact activations at iconic events. Highlights included infiltrating the Exploding Confetti Hotdog Exhibit in New York Time square, giving away free hotdogs and staging a playful protest at Nathan's Famous Fourth of July Hot Dog Eating Contest. At Nathan's, we hired a flash mob of performers dressed as hot dogs to hilariously advocate for their "rights," capturing attention and sparking laughter from spectators and media alike.
This tongue-in-cheek approach not only generated buzz but also perfectly aligned with the film's irreverent humor and unique perspective.
Creative Lead & Pitching: Developed innovative concepts for the release of a new show, collaborating with our creative team to brainstorm and refine ideas. Translated these ideas into polished, visually compelling pitch decks for client presentations. Designed event assets, including a t-shirt graphic, step-and-repeat backdrop, TV portal design, branded napkins, stickers, flyers, posters, and a hot dog stand.
Event Management: Oversaw product sourcing, vendor negotiations, and actor recruitment for the event. Assisted in producing the event itinerary, managing resources, and adhering to budgets. Directed actors on-site, ensuring seamless execution of placements and performances.
Content Capture: Captured engaging event day footage, highlighting flash mobs of hotdogs protesting and partying. Produced the content with a social-first strategy, tailoring it for platforms like Instagram, TikTok, and Reddit. The spectacle gained significant traction, making headline news.
Social Seeding: Partnered with influencers and meme pages to amplify the event’s reach. Shared captivating content from the event to drive audience engagement and maximize visibility across social platforms.
