CGI Ads
Federer: Twelve Days
Federer: Twelve Final Days is an intimate documentary that takes audiences on a journey through the final 12 days of tennis legend Roger Federer’s extraordinary career. When Amazon approached us to promote the film, we seized the opportunity to create a campaign as timeless and dynamic as Federer himself.
With CGI ads gaining traction online, we decided to leverage this trend to craft a visually stunning activation. Using iconic landmarks like the London Bridge and Times Square, we projected breathtaking digital displays of Federer playing against his younger self. The centerpiece of the projection was a seamless volley, with the tennis ball bouncing from one screen to another, creating an immersive experience that captured the grace, skill, and legacy of Federer’s career. The activation not only celebrated Federer’s journey but also created a buzzworthy spectacle that resonated with fans worldwide.
Creative Lead & Pitching:
Developed a tailored pitch deck for Amazon’s Federer: Twelve Final Days campaign, playing a key role in pitching concepts and visualizing the CGI ad ideas. Collaborated closely with the video editor, providing strategic direction and detailed feedback to refine the final content and ensure it aligned with the campaign's vision.
Strategic Partnerships & Social Amplification:
Collaborated with influencers, meme pages, blogs, and news outlets to amplify the reach and impact of the CGI videos, leveraging their platforms to engage diverse audiences. Shared compelling content across social media channels, driving significant audience engagement and increasing campaign visibility. Partnerships included reaction-style content from influencers and features in blogs and news articles, further enhancing the campaign’s virality and creating buzzworthy moments that resonated with fans worldwide.
30M Organic Content Views
700K Likes
270K Share