Print + Digital
Advertising
Kind Bars faced a distinct challenge in differentiating itself within the crowded natural health snack market. The objective of this campaign is to craft a visually striking ad series that leverages Kind’s bold, colorful branding while resonating with its young, active audience. Centered around the brand’s commitment to natural ingredients, the campaign uses vibrant photography to highlight this key selling point—creating an ironic contrast by featuring quirky, exaggeratedly posed models in unnatural, almost surreal compositions. This playful juxtaposition reinforces Kind’s message: while life can be unpredictable, what you eat should always be simple, real, and naturally delicious.
Eggslut is a fast-casual breakfast sandwich hotspot with locations in Los Angeles and Las Vegas, beloved by Gen Z and Millennials thanks to viral exposure from platforms like First We Feast. This project focuses on conceptualizing an ad campaign tailored to their engaged, digitally savvy audience—designed to seamlessly live across both web and print. Staying true to Eggslut’s playful, cheeky, and indulgent brand identity, the campaign leans into its signature humor and sensuality through a series of bold, double entendre headlines that capture attention and appetite in equal measure.
Pew Research Center is dedicated to delivering unbiased, fact-based reporting in a media landscape often clouded by opinion, political spin, and misinformation. In an era where truth is frequently distorted, highlighting the importance of factual journalism is more crucial than ever. To capture this message in a bold and attention-grabbing print ad, we distilled the idea into a striking visual contrast: news portrayed as a chaotic scribble versus facts presented in a clear, black-and-white, straightforward manner. This simple yet powerful comparison reinforces Pew’s commitment to clarity, accuracy, and truth in reporting.
