Marketing
Strangers: Chapter 1
The Strangers series follows three masked figures who terrorize unsuspecting victims in remote homes and cabins, showing no mercy. To bring this horror to life for the release of Chapter 1, we turned to the Nextdoor app—blurring the lines between fiction and reality.
We produced a series of eerie home surveillance and Ring camera-style videos, capturing our masked intruders lurking through backyards, alleyways, and train tracks. The unsettling question lingered: Could they be in your neighborhood?
By strategically seeding this content across different cities, we sparked organic chatter, heightening paranoia and curiosity. As locals debated and speculated, media outlets picked up the story, propelling it to viral status. To amplify the campaign, we collaborated with social influencers and meme pages, creating reaction-style content that further fueled the mystery and fear.
The result? A chilling, immersive experience that made The Strangers: Chapter 1 feel disturbingly real.
Creative & Marketing Lead: I developed the pitch deck and presentation to effectively conceptualize the video shots we aimed to capture during production. Beyond planning, I played a hands-on role in shooting both the IRL and surveillance-style footage, directing actors (and even stepping in as one myself) to ensure we achieved the most authentic and eerie visuals. I scouted locations to enhance the rural aesthetic, carefully selecting backdrops that made the scenes feel unsettlingly real. Additionally, I sourced influencers and provided them with creative briefs, ensuring they hit key narrative beats to seamlessly integrate their content into the campaign. The result was a fully immersive, viral experience that blurred the lines between fiction and reality.
51M Organic Views
300K Shares
51M+ Likes