Pop-up Event
Percy Jackson
Disney+’s Percy Jackson and the Olympians follows 12-year-old modern demigod Percy Jackson as he grapples with his newfound divine powers. When Zeus, the sky god, accuses him of stealing his master lightning bolt, Percy embarks on an epic quest—with the help of his friends—to restore order to Olympus.
To bring this legendary journey to life, we partnered with Disney+ to launch a nationwide campaign that invited fans to embrace their inner demigod and embark on their own quest. We hosted immersive pop-ups across major cities—NYC, Chicago, Las Vegas, and LA—each featuring interactive experiences like sky typing, massive sand sculptures, themed photo ops, murals, art installations, and exclusive cast meet-and-greets.
The campaign united fans in a mythical adventure, building excitement for the series and turning Percy Jackson and the Olympians into an unforgettable, real-world experience.
Creative Assist: Contributed to the design and execution of creative assets, including the Las Vegas mural, step-and-repeat backdrops, and social media graphics. Additionally, provided hands-on support with event photography and videography, capturing key moments to amplify engagement across platforms.
Event Management: Played a key role in on-site event coordination, ensuring seamless execution of activations. Assisted with crowd management, facilitated smooth operations for photo ops and cast meet-and-greets, and provided real-time support to enhance the overall fan experience.