Marketing
Terrifier 3
Cineverse needed a bold, attention-grabbing campaign to promote the third installment of Terrifier, a film notorious for its extreme gore and shock value—this time with a twisted Christmas theme. We pitched a multi-stunt activation designed to generate viral buzz. First, we created a 24-hour TikTok live loop where Art the Clown unboxed a series of unsettling holiday gifts, keeping viewers hooked in eerie anticipation. Next, we launched an interactive stunt where fans could text or call a dedicated number to “speak” with Art—callers linked to Venmo received a chilling message along with a one-cent payment, subtly tying into the film’s unsettling presence. Finally, we orchestrated a “secret holiday movie screening” at an LA-based theater, where unsuspecting audiences expecting a festive classic were instead met with Terrifier 3’s gruesome holiday horror, capturing their shocked reactions for maximum social impact.
Creative & Marketing Lead: I spearheaded the concept development for the stunt, crafting a compelling pitch deck to present to our client. I played a key role in shaping the visual direction for video assets, overseeing production logistics, and collaborating on the creation of an automated messaging system that engaged audiences through calls and texts, effectively promoting Terrifier 3. Additionally, I contributed to the success of the event's secret screener, managing attendee flow, designing promotional assets, and coordinating audience capture for video content.
