Marketing
The League: Find Chris Love
We previously worked with The League on a playful promo stunt where two actors, wearing The League shirts, staged an over-the-top makeout session courtside at a Dallas Mavericks game. The moment quickly made headlines, was shared by Mark Cuban, and gained significant social traction.
With a bigger budget this time, The League wanted us to create a social-driven campaign to promote the app. They had received an email from two brothers—both of whom had found love on The League—who wanted to help their single brother, Chris, do the same. We saw an opportunity to turn this into a viral moment by positioning Chris as Denver’s Most Eligible Bachelor.
To bring this campaign to life, we launched a multi-channel strategy, including:
The campaign quickly gained momentum, with social news outlets picking up the story, propelling it to viral status. By blending traditional marketing with organic social storytelling, we turned a real-life love quest into an unforgettable cultural moment.
Creative Lead & Pitching: Developed a tailored pitch deck for The League campaign, playing a key role in pitching concepts and visualizing “Find Chris Love” Campaign. Collaborated closely with the video editor, providing strategic direction and detailed feedback to refine the final content and ensure it aligned with the campaign's vision. Designed flyers, digital assets, website and billboards to give the campaign an authentic, grassroots feel, intentionally crafting a polished "amateur" aesthetic that resonated with the target audience and enhanced the campaign's relatability.
Influencer Management & Community Engagement: To amplify reach and engagement, I managed influencer partnerships, identifying and coordinating with key creators to generate buzz. This included:
