Marketing
Scare Tactics In Space
To promote the highly anticipated return of Scare Tactics, a revamped version of the cult-favorite show known for surreal pranks featuring aliens, ghosts, and demons, we aimed to create a stunt as otherworldly as its concept.
Our idea: take the show to space. We launched a vintage TV into orbit to stream the premiere episode, capturing the spectacle with the tagline, "If you scream in space, can you hear it?" The stunt combined the show’s eerie and surreal themes with a visually stunning activation.
We amplified the campaign by live-streaming the launch and playback across social platforms like TikTok and Instagram, sparking massive engagement and buzz for the show’s revival.
Creative Lead & Pitching: Developed and pitched creative concepts for the Scare Tactics release, including a space-themed activation. Designed impactful pitch decks and event assets while producing and editing social media-focused video content to drive engagement and excitement.
Social Seeding: Collaborated with influencers and meme pages to extend the live stream’s reach, sharing compelling event content to boost audience engagement and enhance visibility across social media platforms.